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The Snug Report

Anal toys, tested against every review we can find.

The Snug Report is published by the team behind Coy, a New Zealand retailer that stocks many of the products reviewed here. Who publishes this · How we score

Buying guide

How to choose your first butt plug

A butt plug is a tapered toy designed to stay in place — that's the difference between it and most other anal toys. You insert it, the body holds it, and you go about your day or your session with a gentle, constant sensation of fullness. Some people use them for warm-up before other anal play, some wear them during sex, and some just like the feeling on its own.

Choosing your first one means getting three things right: size, material, and shape. Get those right and you'll understand the appeal immediately. Get them wrong and you'll decide anal play isn't for you, when really it was just the wrong plug.

The detail

The plug that works is the one that feels like nothing at all once it's in — no pinching, no slipping, no awareness of it unless you move in a way that reminds you. That means starting smaller than you think you need to, in a material that's actually pleasant to live with, with a base that doesn't dig in when you sit down.

Diameter matters more than length. A plug that's too wide will not go in comfortably no matter how much lube you use, and forcing it teaches your body to clench rather than relax. Start with something between 2.5 and 3.5 cm at the widest point — genuinely small, and that's correct. If it feels easy, you can always size up. If it doesn't, you've learned something useful without putting yourself off entirely.

Material is where most first-timers get it wrong, because they buy on price and end up with something porous that can't be properly cleaned. Silicone is the right answer for a first plug: it warms to body temperature, it's non-porous so soap and water is all it needs, and it lasts. PVC and TPE are cheaper, but they degrade and they hold onto bacteria no matter how carefully you clean them. If you're only going to own one plug, make it silicone.

Shape is less critical than size or material, but it still matters. A tapered tip and a narrow neck make insertion and retention easier. A flat base is essential — anything without one can slip inside and become a medical emergency. T-bar bases are comfortable for long wear because they sit between the cheeks rather than against them. Circular bases work fine for shorter sessions but can dig in if you sit down.

Texture and features come later. Your first plug should be smooth, unintimidating, and as simple as possible. Ridges, vibration, and inflatable designs are all things to try once you know what a basic plug feels like and whether you enjoy it.

What to do with this

Buy a small silicone plug with a flared base and a tapered tip. If you're unsure of the size, go smaller — you can always add a second plug to your collection, but you can't make an uncomfortable one smaller. Expect to spend between $25 and $50 for something that will last.

Use more lube than seems reasonable, and use a thick one — anal tissue doesn't self-lubricate, so what you apply is all you get. Water-based lube works with every material and is the safest choice for a first attempt. Go slowly, stop if anything hurts, and remember that relaxation matters more than technique. If your body is tense, nothing is going in comfortably no matter what you do.

Start with short sessions — ten or fifteen minutes is enough to know whether you like the sensation. You can build up to longer wear once you know what comfortable feels like. And if it doesn't feel good, stop. Not every body enjoys anal play, and that's fine. But if the only thing putting you off is a badly chosen plug, you owe it to yourself to try a better one before you decide.

Common questions

Do I need a special cleaner? No. Soap and warm water is enough for silicone, and it's the only material you should be using for a first plug. Toy cleaners exist, but they're not necessary — they're a convenience, not a requirement.

Can I use it during sex? Yes, if it's comfortable. Many people find that wearing a plug during other kinds of sex intensifies sensation. The same rules apply: if it starts to hurt or feel wrong, take it out.

How do I know if it's too big? If you can't insert it comfortably with plenty of lube and patience, it's too big. There should be a feeling of stretch, but never pain. If you're clenching against it or it won't go in at all, size down.

What if I can't get it out? You will be able to. The flared base prevents it from going all the way in, and your body will push it out if you relax and bear down gently. If you're genuinely stuck — which is extremely rare with a properly designed plug — go to A&E. They've seen it before.

Sources

Material safety standards: ISO 10993 (Biological evaluation of medical devices), referenced by manufacturers of body-safe silicone products. Porous material risks: peer-reviewed guidance from sexual health organisations including the American Sexual Health Association and the New Zealand Sexual Health Society, both of which recommend non-porous materials for any insertable product.

Sizing and comfort guidance: aggregated from product reviews and retailer return data, cross-referenced with published recommendations from sexual wellness educators. We do not cite specific reviews as sources — we aggregate them into scores, and those scores inform our recommendations.

The Snug Report is written and maintained by the team behind Coy, a New Zealand retailer. We spend our days handling this stock, processing the returns and reading what buyers actually say about it. We are not doctors, nurses or sexual-health clinicians, and nothing here is medical advice.

The Snug Report is published by the team behind Coy, a New Zealand retailer that stocks many of the products reviewed here. We say so on every page. Our scores come from aggregated public reviews, not from us — the method is on the methodology page and the evidence count is on every review.

Who publishes this. The Snug Report is published by the team behind Coy, a New Zealand retailer that stocks many of the products reviewed here. We say so on every page. Our scores come from aggregated public reviews, not from us — the method is on the methodology page and the evidence count is on every review.

We do not carry advertising and we do not accept payment to review or to score a product. What we do and do not do.